Chargeback may be just another word for nightmare for online marketers. If a customer decides to issue a refund for a purchase on your credit card application, the online retailer has little to do, especially since before many customers have not even to the seller.
Why chargeback occur? In general, the result is that the customer does not know when the transaction is a credit card. Chargeback, five categories of reasons: POSWorkmanship Customer dispute Post-transaction possible fraud Authorization in connection with
The categories that are common to online retailers:
Potential fraud
Fraudulent card-not-present transactions: customer requires that the transaction that appears on the bill was not approved. Since the tools necessary to prevent the reversal is not available for online merchants, as you pull the card through a terminal or processing get a signature on receiptthe time of sale, it is important to cancel the payment, rather than avoid dealing with her after it happened.
10 tips on how to prevent chargeback
Use a filter anti-fraud related. This procedure can ensure that the lowest rate of fraud. Use clear names of companies, describe what your business does or sells. Names are not recognized in the accounts are the most common causes of chargeback. Place a phone number on the statement of the customer, you may be able to call and findwho you are and why the fees. Respond to chargeback as quickly as possible. Because it's time to solve a problem is limited, a rapid reaction sufficient time for processing bank to relevant information is obtained from you. Never accept an expired credit card. Obtain approval for the full amount of the sale. solved in close cooperation with customers every problem in terms of quality of products or services. Check whether large or suspicious to ensure thatreliable. If you can not communicate with the customers, you can intentionally gave false contact information. Check the address of the customer name and phone number with the bank issuing the card. This also proves that it fixed before the approval of the transaction. If the account is supplied by the customer at the time products.
POS error Incorrect account number: This happens when the bank issuing the card account number on the receipt of the original transaction showsbe different from the account number of the record deposited for payment. An example is when the dealer makes a mistake in data entry, filing the wrong account number for this transaction. dual processing: If the customer pays once for the same transaction.
Customer disputes Cancel recurring transaction, the customer requires that the seller must pay, although it has been notified to cancel the recurring transaction, or that the customer was billedmore than the authorized amount. It also occurs when the client says that the seller was supposed to it prior to processing each recurring transaction but not reported. The service client rights have not been performed: the card issuer received a complaint back to the customer is charged for services not performed. Product or service, not as the seller described the claims of the customer the goods or services that are not the same as shown on the site or in accordance withDocumentation submitted, the seller in the transaction and the client tries to return products or cancel the services or resolve the dispute directly with the dealer. Defective products: The customer declares that the product was damaged or sold for purposes and tried to return. have not received complaints of goods, the client makes a written claim that the product is requested not be available or that the customer canceled the order becausethe product does not arrive on time for delivery.
The easiest way to avoid chargebacks is to use an electronic trading platform systems, integrated combat fraud experts, similar to Avangate.
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