Apple iPod touch 32GB (4th Generation) - Black - Current Version

Discounted! Apple iPod touch 32GB (4th Generation) - Black - Current Version

Apple iPod touch 32GB (4th Generation) - Black - Current Version - The Best Advices

Apple iPod touch 32GB (4th Generation) - Black - Current Version

• $299.00 ( See Lower Prices At Amazon )
• 
• Available
• Brand : Apple ,Model : MC544LL/A , ASIN : B001FA1O18

• 32 GB capacity for about 8,000 songs, 40,000 photos, or 40 hours of video
• Up to 40 hours of audio playback or 7 hours of video playback on a single charge
• 3.5-inch (diagonal) widescreen Multi-Touch display with 960-by-640-pixel resolution (326 pixels per inch)
• Support for AAC, Protected AAC (iTunes Store), MP3, MP3 VBR, Audible, Apple Lossless, AIFF, and WAV audio formats; H.264, MPEG-4, and Motion JPEG video codecs in M4V, MP4, MOV, and AVI formats
• One-year limited warranty

The world's most popular portable gaming device is even more fun. Now available in black and white, iPod touch includes iOS 5 with over 200 new features, like iMessage, Notification Center, and Twitter integration. Send free, unlimited text messages over Wi-Fi with iMessage. Record HD video and make FaceTime calls. Visit the App Store to choose from over 500,000 apps. iPod touch also features iCloud, which stores your music, photos, apps, and more and wirelessly pushes them to all your devices.

The world's most popular portable gaming device is even more fun. Now available in black and white, iPod touch includes iOS 5 with over 200 new features, like iMessage, Notification Center, and Twitter integration. Send free, unlimited text messages over Wi-Fi with iMessage. Record HD video and make FaceTime calls. Visit the App Store to choose from over 500,000 apps. iPod touch also features iCloud, which stores your music, photos, apps, and moreÑand wirelessly pushes them to all your devices.

On the front of iPod touch is a built-in camera perfect for making FaceTime video calls.

FaceTime. Oh, I see what you're saying.

Video calling on iPod touch means your friends can see what you're up to, when you're up to it. With a tap, you can call someone on an iPhone, iPad 2, iPod touch, or Mac over Wi-Fi. And come face-to-face with even more fun.

Tap for a more instant, instant message.

Take "LOL" to the next level and actually see friends laughing. Or bring "XOXO" to life when you blow someone a kiss from miles away. FaceTime on iPod touch makes it possible. FaceTime works right out of the box--just enter your Apple ID and email address. Or create a new email account just for FaceTime. Using FaceTime is as easy as it gets. Say you want to start a video call with your best friend over Wi-Fi. Just tap the FaceTime app and find her entry to start the call. An invitation pops up on her screen asking if she wants to join you. When she accepts, FaceTime begins. It's all perfectly seamless. And it works in both portrait and landscape. See how much fun you can have.

Two cameras make either side its fun side.

iPod touch has two built-in cameras, one on the front above the display and one on the back. The front camera has been tuned for FaceTime. It has just the right field of view and focal length to focus on your face at arm's length. So it always presents you in the best possible light. Which is especially handy when you're talking to someone who's more than just a friend.

The back camera. See and share.

So your friend is sick with a cold and can't make it to the concert. You can share the encore with a FaceTime call. As the band takes the stage and starts playing one of her all-time favorite songs, just tap a button. And before the lead singer can belt out his first note, iPod touch switches to the back camera and to the sure-to-be-legendary performance. Another tap switches to the front camera and to you. Simple, fast, and fun.

Camera with HD Video Recording. Ready, and action.

The next great Internet meme could be yours. iPod touch and its HD video camera go with you everywhere, so you can capture every "What the?" moment that comes your way.

Trim a little off the ends. Or the middle.

No need to wait until you're back at your computer to edit video. With basic editing built into iPod touch, you can get right down to business. Just drag to select start and end points on a filmstrip. Keep only the parts of the video you want, and turn it into something you and your friends will watch again and again.

iPod touch features a second camera on the back, which lets you shoot amazing 720p HD video.

Special guest star: iMovie.

You're on an epic road trip, and you want to create a video postcard of everything you've seen and done. Just use the iMovie app--pick it up on the App Store for just .99. Built for Multi-Touch, iMovie lets you combine and edit video clips, give them that extra something with dynamic themes, add music and photos, and share your finished movies with the world.

This is so going on YouTube.

Maybe you're in the middle of texting a friend or browsing the web when you look up and suddenly see something that words just can't describe. Launch the camera and record on the fly. Then upload your HD movie directly to YouTube. Or select some video from the Camera Roll and attach it to a new email message, ready to send. Posting to your Facebook page or blog is also just a tap away.

Two cameras. Countless photo ops.

A really cool piece of graffiti art. A cupcake too cute to eat. Your cat camouflaged by stuffed animals. If you want to take a quick photo to post on Twitter, either camera on iPod touch can also capture stills. Use grid lines, pinch-to-zoom gestures, and single-tap exposure lock to compose the perfect shot. Then tap to tweet at will.

Retina Display. Seeing is still not believing.

Thanks to the Retina display, everything you see and do on iPod touch looks amazing. That's because the Retina display's pixel density is so high your eye is unable to distinguish individual pixels. Which means images in games, movies, and photos pop off the screen. Text in books, web pages, and email is crisp at any size. And everything is sharper. No wonder it's called "cutting edge."

When iPod came on the scene years ago, it was all about music--and it still is. Enjoy your favorite tunes, whether it's on headphones or wirelessly over AirPlay.

More wow per inch.

Behind the screen of iPod touch, there's some serious technology going on. By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the same size screen found on earlier iPod touch models. This many pixels packed this close together--326 per inch--make graphics and text look smooth and continuous at any size. Prepare to be glued to the screen.

LED backlighting.

The Retina display includes LED backlighting and an ambient light sensor that automatically adjusts the brightness of the screen for the best viewing and battery life possible. So you can focus on more important things. Like destroying aliens.

AirPlay. Broadcast live to your HDTV and speakers.

With AirPlay, you can wirelessly stream what's on your iPhone, iPad, or iPod touch to your HDTV and speakers via Apple TV. That's gonna go over big.

Give your photos and video the big-screen treatment.

You have great photos on your iPhone, iPad, or iPod touch and some friends on your couch. Or you're in the middle of an epic action scene that could use a little more screen. Tap the AirPlay icon on your iOS 5 device from a specific app--Photos, Videos, or Safari, for example--and everything streams to your HDTV via your Apple TV.* Make sure both your device and Apple TV are connected to the same Wi-Fi network, and the AirPlay icon appears automatically.

DJ wirelessly.

AirPlay isn't just for photos, movies, and apps. It's for your music, too. A song, an album, a favorite playlist--if it's on your iPhone, iPad, or iPod touch, you can stream it to your home entertainment speakers via Apple TV. Because rocking out is always more fun in surround sound.

Your speakers and AirPlay. Perfectly in tune.

Conduct a symphony, chill with an indie band, or put on a rock concert--anywhere in the house. Connect any speaker you own to an AirPort Express. Or stream directly to AirPlay-enabled speakers from manufacturers like Denon, Marantz, B&W, JBL, and iHome. Your iOS device automatically detects your speakers: Just tap the ones you want to use. Since it all happens wirelessly, you have the freedom to cue the tunes from wherever you happen to be sitting, standing, or dancing.

Music. The DNA of iPod touch.

Your workouts, your cram sessions, your commute, your late-night dance party of one, your ever-present need to drown out the noise around you. It's your music that keeps you going. And you know what respects that? iPod touch.

Turn iPod touch on its side and glide through your music by album art with the flick of your finger.

A work of album art.

What a song does for your ears, Cover Flow on iPod touch does for your eyes and fingers. Turn iPod touch on its side and glide through your music by album art with the flick of your finger. Tap an album cover to flip it over and display a track list. Tap again to start the music.

From one great song comes an even greater playlist.

Songs in your library get a newfound rhythm thanks to Genius. When you're listening to a track you love and want to hear others that go great with it, let Genius take over. It finds complementary songs you own and makes a Genius playlist for you. Listen to the playlist right away, save it for later, or even refresh it and give it another go. Count on Genius to create a playlist you wouldn't have thought of yourself.

A genius of a mix.

Genius acts as your personal DJ. All you do is sync iPod touch to iTunes, and Genius automatically searches your library to find songs that sound great together. Then it creates multiple mixes you'll love because it's entirely your music. Genius Mixes are like stations tuned precisely to your taste. They're a great way to rediscover songs you haven't heard in forever--and some you forgot you had.

Shake it like you mean it.

The next time you're listening to your tunes, turn on Shake to Shuffle, then give iPod touch a shake to shuffle to a different song in your music library. It's just another way iPod touch keeps your music feeling fresh.

It's hard to be bored when you have instant access to over 500,000 apps, including the latest in gaming titles.

If it's entertaining, it's on iTunes.

Add songs and music videos to your iPod touch from iTunes on your computer. Or buy and download new music on your iPod touch over Wi-Fi with the iTunes app. When you do, iCloud automatically downloads it to all your devices over Wi-Fi or 3G. So everything new appears everywhere--on your iPad, iPhone, Mac, or PC. You can also browse your purchase history and choose specific songs or albums to download again at no additional cost. Sign up for iTunes Match and you can access all your other music from iCloud--including music you've imported from CDs or purchased somewhere other than iTunes. For just .99 a year.

Games + Apps. What iPod touch was made for.

It's hard to be bored when you have instant access to over 500,000 apps. Available in almost every category, they're just a tap away at the App Store. And when it comes to games and entertainment titles--over 100,000 and counting--no other platform comes close to iPod touch. Which probably explains why it's the world's most popular portable gaming device.

iOS. The world's most advanced mobile operating system.

Running the show on every iPod touch, iPhone, and iPad is iOS. It lets you browse, read, and see everything just by touching the screen. It also includes all the fun, powerful, and innovative built-in apps you use every day, many times a day. And the latest version, iOS 5, is packed with over 200 exciting new features that will make you say, "Best. iPod. Ever." Here are a few of our favorite new features in iOS 5:

iOS 5 is packed with over 200 exciting new features--such as iMessage, pictured above--that will make you say, "Best. iPod. Ever."

• iMessage
  Now you can be all "I was allÉ" and "She was allÉ" all you want. Send unlimited text messages to any iOS 5 device free over Wi-Fi with iMessage.


• Notification Center
  You're about to beat the final boss. Now's not the time for an alert to get in the way. And it won't, thanks to Notification Center.


• Game Center
  Get ready to rumble. Game Center lets you play against friends and people you don't know. And it recommends new games and new opponents.


• Twitter Integration
  Twitter users rejoice. iOS 5 adds Twitter capabilities to Safari, Photos, Camera, YouTube, and Maps, so you can tweet directly from them.


• Reminders
  Forget much? Reminders can fix that for you. Create lists of things to do or remember, set a deadline, and Reminders sends you an alert.


• Safari
  Web articles minus the ads. What bliss. Tap the Reader button in Safari and ads disappear. Add article links to Reading List and read them later.


• Photos
  Photo Stream in iCloud stores all your latest photos and pushes them wirelessly to your other devices. So every pic is everywhere.


• PC Free
  You can activate and set up your iPod touch wirelessly, right out of the box. Without the need for a Mac or PC.


• Newsstand
  A magazine rack that's just for you. That's the idea behind Newsstand. Find all your publications here and even subscribe to new ones.

iCloud. Your content. On all your devices.

Thanks to iCloud, your iPod touch has an even tighter bond with your Mac or PC (and your iPhone or iPad). iCloud stores your music, apps, games, latest photos, and more and makes them accessible on your other devices. And it keeps your email, contacts, and calendars up to date across them, too. It's all automatic. There's no syncing required, no management required, no anything required. iCloud does the work for you.

iTunes in the Cloud. Your music and TV shows. Wherever you want them.

You never know when you'll suddenly be in the mood to listen to a favorite song or rewatch that hilarious sitcom episode. With iCloud, you can have iTunes automatically download new music purchases to all your devices the moment you tap Buy. You can also access past music and TV show purchases from any of your devices--wirelessly and without syncing.

Photo Stream. Snap. And it's everywhere.

With Photo Stream, you can take a photo on one iOS device and it automatically appears on all your other devices, including your Mac or PC. Import new pictures to your computer from a digital camera, and iCloud sends copies over Wi-Fi to your iPhone, iPad, and iPod touch. You can even view recent photos on your big-screen TV via Apple TV. There's no syncing, no email attachments, no file transfers. Your pictures are just there--on whichever device you happen to have handy.

Buy a new book from the iBookstore, and iCloud makes sure it appears everywhere--your iPhone, iPad, and iPod touch.

Documents in the Cloud. Start here. Finish there.

You can create amazing documents and presentations on your iPhone, iPad, and iPod touch. And now with iCloud, you can keep your work up to date across all your iOS devices. You don't have to save your work or transfer any files. Your documents--with all your latest edits--automatically appear everywhere. iCloud is already built into Apple iOS apps like Keynote, Pages, and Numbers. It can also work with other iCloud-enabled apps. So you can do things like create a spreadsheet on your iPad and make edits to it on your iPhone. Or start sketching on your iPod touch and add the finishing touches on your iPad at home.

Apps. All your apps. Always at hand.

If you have an iPhone, iPad, or iPod touch, you have apps. And you probably download new ones all the time. iCloud lets you automatically download new app purchases to all your devices at once. So the app you need is always right where you need it. If an app you bought previously isn't on one of your devices, not to worry. You can download it again from your purchase history--at no additional charge.

iBooks. All your devices are on the same page.

Buy a new book from the iBookstore, and iCloud makes sure it appears everywhere--your iPhone, iPad, and iPod touch. So if you have to put it down, you can pick it back up on another device, in exactly the same place. In addition to the best seller you're glued to at the moment, the iBooks app keeps a list of titles you've read before. And just like with apps, you can download them again to any of your devices.

Calendar, Mail, and Contacts. Up-to-date everything.

iCloud stores all the stuff you can't live without--your contacts, calendars, and email--and keeps it up to date across all your devices. Say you delete an email, add a calendar event, or change some settings. iCloud makes all your changes everywhere. Same with your notes, reminders, and Safari bookmarks.

Backup. iCloud saves the day.

iCloud backs up your iOS device daily over Wi-Fi when it's connected to a power source. From your Camera Roll and messages to your device settings and ringtones, everything is backed up quickly and efficiently. And since iCloud is built into iPhone, iPad, and iPod touch, you can restore your personal data on a new iOS device or one you already have without using a single cable. iCloud does it all for you over Wi-Fi.

Find My Friends. Friend-spotting.

For finding your way to the party, keeping track of family at a crowded amusement park, or getting picked up at the airport, Find My Friends is your app. You can give friends and family permission to see your whereabouts. And vice versa. When you don't want to be found, a single switch takes you off the grid. Simple as that.

Find My iPhone, iPad, iPod touch, and Mac. Lost. And found.

If checking all the usual spots hasn't turned up your missing iOS device, Find My iPhone, iPad, iPod touch, and Mac can help.4 Just sign in at icloud.com or use the Find My iPhone app on another device to locate yours on a map, display a message on its screen, remotely set a passcode lock, or initiate a remote wipe to delete your data.

AirPrint. Wireless printing, right from your iPod touch.

Late for a concert? Quickly print your tickets from your iPod touch. Stumble upon a list of cheat codes for the RPG you've been struggling with? Print it and share it with your friends. A few taps is all it takes to go from onscreen to on paper.

Hard copies made easy.

AirPrint on iPod touch makes it simple to print your email, photos, web pages, and documents. There's no software to download, no drivers to install, and no cables to connect. With just a few taps on your iPod touch, you can go from viewing something onscreen to holding a printed copy. And because all the printing takes place in the background, there's no waiting around. Instead, you can start printing and then go back to flicking through photos, browsing the web, or doing whatever you were doing before.

True wireless printing.

"No cables required" means exactly that. AirPrint printing is 100 percent wireless. iPod touch automatically locates and connects to AirPrint-enabled printers on your wireless network. Whether you're on the other side of the house or on another floor from your printer--or you're walking from one room to the next--you can still print what you need, when you need it. In fact, it's all so easy and fast that by the time you finish reading this sentence, you could have printed it from your iPod touch.

What you see is what you print.

If you can open it on your iPod touch, chances are you can print it with AirPrint. AirPrint works with Safari, Mail, Photos, PDFs in iBooks, and third-party apps with built-in printing. Print that hilarious photo of your friend dressed up as an '80s rock star. Running late for a movie? AirPrint lets you quickly print your tickets as you're heading out the door, so you won't have to miss the previews.

Game Center on iPod touch lets you add more players to your gaming network.

Works with AirPrint-enabled printers.

Many AirPrint-enabled printers are available. Just visit the Apple Online Store and find one that's right for you.

Built-in apps. Fun from the get-go.

iPod touch gives you serious game. But there are so many other things you can do with it that are just as entertaining. Make a FaceTime call to your best friend. Shoot HD video of your favorite band. Take and post plenty of planking photos. Check out your go-to celebrity gossip blogs. All this and you can check email, watch a movie, listen to music, and more. Impressed? That's just how iPod touch rolls.

Messages with iMessage

Your two-thumb typing skills are about to be put to some serious use. Say h-e-l-l-o to iMessage, the new text messaging service for all iOS 5 users. It's free over Wi-Fi, so you can say as much as you want, and then say more. iMessage also lets you send a picture, share a video, or text a location. This is definitely going to have people talking.

FaceTime

FaceTime on iPod touch lets you hang out, catch up, and goof off with friends when you can't be there in person. With just a tap, your iPod touch can make a FaceTime call to someone else's iPod touch, iPad 2, iPhone, or Mac over Wi-Fi.1 Witness a prank in action. Or watch your friend on the other side of the country crack up at your stories from last night. All you need to get started is an Apple ID and an email account. You can choose an email account you already have or, if you prefer, set up a new one. You'll never see fun the same way again.

Game Center

Game Center on iPod touch lets you add more players to your gaming network. Invite friends to join. Then totally dominate them. See how your score ranks against your friends and other players of each game. Compare achievements. Put together a select group of friends to play with or have Game Center suggest some new friends based on the games you play. You can even choose to go up against people you don't know in a multiplayer game. So get in the game. And get your friends in it, too.

Camera with HD Video Recording

"You should have seen it!" is a thing of the past. Because with iPod touch, you'll always have a great HD video camera with you. So when your dog does that thing where he sounds like he's talking, you're ready to capture it in all its glory. In high-definition 720p video. You can record video in low-light settings, thanks to the advanced backside illumination sensor. You can even edit and create your own mini blockbuster right on iPod touch using the iMovie app--with Apple-designed themes, titles, and transitions. It's available on the App Store for .99.

App Store

Tap App Store and you'll find over 500,000 apps--including over 100,000 game and entertainment titles. With more added every day. Thanks to iCloud, new apps you buy on your iPod touch automatically download to your iPad or iPhone. There are apps for anything and everything--from giving videos you shoot a vintage feel to letting you take on the role of a cunning secret agent. You can download them fast. Many of them are free. And all of them make your iPod touch that much more can't-live-without-able.

Music + iTunes

With iPod touch, you don't just play your music. You hear it, and see it, in entirely different ways. Let Genius create a mix or a playlist for you automatically with music you already own and love. Flick through albums in Cover Flow. Or give iPod touch a shake to shuffle your songs. Craving some new music? iTunes is only a tap away. Browse millions of songs you can buy and download right on the spot. And thanks to iCloud, your purchases automatically download over Wi-Fi to your iPhone, iPad, Mac, or PC, too.

Videos

Your favorite movies and TV shows are now playing on a subway train or plane near you. Because you can buy or rent movies and purchase your favorite TV shows right on iPod touch. Shop the iTunes Store and choose from thousands of must-see titles.

Mail

Whether you have one email address or five, iPod touch lets you manage it all. View and open attachments. Format text. Drag to rearrange names in address fields. Add or delete mailbox folders. Search the body of messages. And with iCloud, you get a free email account that stays up to date on your iOS 5 devices and Mac or PC.

Tap App Store and you'll find over 500,000 apps--including over 100,000 game and entertainment titles.

Safari

Safari on iPod touch now includes Reader, a handy feature that removes annoying ads so you can read articles without distractions. Want to read a story but don't have time? Add it to Reading List and read it later. iCloud keeps your Reading List updated across all your devices, in case you want to check out the story on your Mac or iPad instead.

Photos

So many hilarious, unforgettable, I-can't-believe-you-just-did-that moments are in the photo library on your iPod touch. And new features in iOS 5 give you more control over the photos you take. Crop, rotate, enhance, and remove red-eye right on iPod touch. Even organize your photos in albums. With Photo Stream in iCloud, all the photos you shoot on iPod touch automatically appear on your other devices.

Maps

Maps on iPod touch shows you where you are and how to get to where you want to be. Or maybe you're craving something sweet. Type what you're looking for--"ice cream," for example--and see what's nearby.

Reminders

A new feature called Reminders makes iPod touch seem like a sticky note come to life. Create a list for whatever you don't want to forget--homework assignments to finish, chores to do, concert tickets to buy. Set a deadline and Reminders will send you a notification to keep you on track.

YouTube

From tweens with incredible vocal skills to bizarre-but-real TV commercials, YouTube is a video wonderland. And with the YouTube app on iPod touch, you can keep yourself entertained for hours on end.

Nike + iPod

Get the most out of your workouts with the Nike + iPod Sensor (sold separately) and iPod touch. The sensor slips into your Nike+ shoe and wirelessly transmits data about your workout to your iPod touch. The Nike+ app even works with cardio equipment in many fitness centers.

Voice Memos

If you have something to say, say it. Voice Memos on iPod touch will record it. Whether it's a lecture on covalent bonds or your friend's goofy made-up song, you can keep it for posterity. Trim your memos on iPod touch, then sync them to iTunes to use in your podcast or share.

Find My iPod touch

You know your iPod touch is here somewhere because you had it like 10 minutes ago. Don't freak out. Find My iPod touch was made for situations like this. When you first get your iPod touch, set up Find My iPod touch. Then if you misplace it, you can find its approximate location on a map. Display a message or play a sound to help you find it. You can even remotely wipe it clean of your personal information, if you need to.

More Built-in Apps

Keep all your news and magazine apps in Newsstand. Write about anything and everything in Notes. Do quick math with Calculator. Check the weather. And watch your investments with Stocks.

What's in the Box

iPod touch (32GB, Black), Earphones, Dock Connector to USB Cable, Quick Start Guide

( Product Infomation Posted On Time : Apr 02, 2012 19:19:19 View Last Update Infomation At Amazon)

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Apple iPod touch 8 GB 4th Generation (White)

The world's most popular portable gaming device is even more fun. Now available in black and white, iPod touch includes iOS 5 with over 200 new features, like iMessage, Notification Center, and Twitter integration. Send free, unlimited text messages over Wi-Fi with iMessage. Record HD video and make FaceTime calls. Visit the App Store to choose from over 500,000 apps. iPod touch also features iCloud, which stores your music, photos, apps, and more and wirelessly pushes them to all your devices.

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Everybody has become conscious of their "Online Paper Trail." We've detagged ourselves from those embarrassing photos from a college party 5 years ago. But what's really out there? Are we able to protect ourselves from all the threats that exist online p? And how much of our social presence do we really own and control? Internet security expert Gregory Markel and Marc Goodman join us to find out. TIMECODES: 00: 00 - 00: 20 This week, it's the Dark Side of Social Media 00: 36 There's people out there who's intentions aren't ain't so good. To tell us about those people are Gregory Markel and Marc Goodman 01: 20 Reputation Management with Gregory Markel 02: 00 The Playstation Network hack, and how it could have been prevented 03: 02 Introducing Marc Goodman from the Future Crimes Institute04: 11 We're unprepared for the crimes of tomorrow 06: 10 The new ability of "Scaleable Crime" and the paradigm shift in scale of the world of crime 07: 50 IPOs: Protector of content creators or blunt instrument of destruction 09: 20 Gregory: governments are worried about digitally empowered crowds, Rob counters that it enables Big Media to protect their interests 10: 50 The Utopia of the Internet. Real or not? 12: 30 Who's looking out for the identity and interests of the individual? According to Marc Goodman, organized crime 13: 20 How organized crime is managing the "big data problem" 14: 00 European privacy laws 14: 46 Sam Osborn: Social Trail Guinea Pig 16: 40 Spokeo 18: 14 One of the changing ...

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!: Multinationals: Why Don't They "Just Do It?"

Business Ethics: Worth a thought?

The corporate world today faces rising ethical dilemmas in every day operations. Ethical issues, often confused with corporate scandals, are not necessarily as dramatic as that. Every department of every organization face moral and ethical dilemmas in their day to day functioning, and often enough corporations get away with unethical or immoral behaviour. Of course, reasons vary. Arguably, organizations cannot afford the risk of not investing their time or resources in developing a comprehensive approach to corporate ethics. This report looks at two multinational organizations, Unilever and Nike Inc. and draws a comparison on their discriminatory practices in the various countries or culture they operate in. Both the firms are identified with unethical behaviour, and although the circumstances and the firm's ways of handling these issues are different, little seems to have changed.

Unilever Issue: Fair is Lovely!!

An Anglo-Dutch company, Unilever owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had a worldwide revenue of US.4 billion in 2004. (Unilever 2006). In India however the firm runs under its operations under the name of Hindustan lever. The company has a range of 'home and personal care' products in the Indian market. One of the most successful brands of the company is 'Fair & Lovely'. The company websites claims to be using a patented technology for this fariness cream. The website claims 'Fair & Lovely' to be formulated with optimum levels of UV sunscreens and Niacinamide, which acts safely and gently with the natural renewal process of the skin, making complexion fairer over a period of six weeks.

A number of ethical concerns are however related to the product. Apart from the ill effects on the skin, as claimed by some doctors, the advertising and marketing of the product has been doing more harm than good for the society. Its frequently-aired ads typically show a depressed woman with few prospects, gaining a brighter future by having a boyfriend or attaining a job after becoming markedly fairer (emphasized by several silhouettes of her face lined up dark to light). On its Web site the company calls its product, "the miracle worker," which is "proven to deliver one to three shades of change." (Unilever 2006). To many it may seem or sound strange for all this to happen in a country where the majority of the people have a dark complexion of skin colour with variations in brownness. Ironically enough though, people from all walks of life, be it a would-be-mother in law, or a young or an old male, everyone seems to have a fascination for lighter skin. Women from all socio-economic backgrounds go to unbelievable lengths to become just a little whiter.

Although the advertising done by Unilever for 'Fair & Lovely' is not illegal but it certainly remains objectionable. In an era which is dawned by corporate scandals, such as Enron and the Australian Wheat Board (AWB), Unilever has been successfully running this product in over 38 countries. Ironically most of these countries are under-developed/ developing country, who can do away with such practices. In India, a country with a huge social and cultural divide, high unemployment and illiteracy levels, Unilever successfully deceives and manipulates people through its exaggerated claims. Even if the claims were to be true, and such a product was to make skin lighter, the company looks to gain market share and increase profitability by creating a mindset where lighter skin is superior to a darker complexion. In reality people are buying products that will cause more harm than good. The demand for such "skincare" products is part of an India-wide trend of women wanting to lighten their complexions in the belief that lighter is better. This desire has a long history, a hangover from India's colonial past fuelled by contemporary global perceptions of beauty that give prominence to western marketing and fashion styles. The advertisements shown fail miserably at all levels of advertising ethics.

One of the concepts that can be used to explain the practices of Unilever advertising is Moral myophia, the failure of Unilever to see the moral dimension at all. The advertisements done by the firm have probably been successful. How else would you explain the never ending promotional campaigns all over the media; print, display or broadcast. Success in this Case relates to the increasing profitability of the firm after a particular ad campaign. The social implications of this to the society are however conveniently ignored. Quite clearly, Unilever seems to be following the belief of the only bad advert is one that does not work.

The content of the product website makes things a little more complicated. The website claims to be helping women in India, often considered to be the weaker sex. The Fair and Lovely Foundation, an initiative of Hindustan Lever Limited seeks economic empowerment of Indian women through information and resources in the areas of education, career guidance and skills training. Comprising of an advisory body of leading individuals, this foundation aims to undertake various projects and initiatives in keeping with its vision of empowering women to a brighter future. Prominent women organizations and achievers partner initiative to promote economic empowerment of women. (Grace & Cohen 2005)

Noble thought?

It sure is, but at what expense. Isn't it strange and ironic that this company, and others in the business, continue to sell fairness as a desirable quality, be it for success in marriage or career, and equate dark complexions with failure and undesirability? Where does a company draw the line between selling a product and being socially sensitive? What is even more disturbing is the fact that there is a constant attempt to disguise these socially unacceptable practices. As noble as the idea behind the Fair and Lovely Foundation might be, it still does not solve the root problem. Addressing one problem in the society can not come at the expense of exaggerating the other one. Women in India need to be empowered, and be told that they are no less than their male counterparts, however the people of India also need to be told that the mere colour of skin does not make one superior. The society needs to get over the colonial hangover, and the least that companies like Unilever can do is not spend millions of dollars on campaigns which do more social harm than good.

Nike Dilemma: Still waiting for them to "do it"!

Another corporate giant having its fare share of controversies over the years is Nike. Nike employs approximately 26,000 people worldwide. In addition, approximately 650,000 workers are employed in Nike contracted factories around the globe. More than 75% of these work in Asia, predominantly in China, Thailand, Indonesia, Vietnam, Korea and Malaysia (Nike 2006). In 1998 Nike came under fire for the sweatshop conditions of the workers in the Nike factories in China and other third world countries. The evidence showed that the workers were regularly subject to physical punishment and sexual abuse and exposed to dangerous chemicals. (Nike Accused of Lying About Asian Factories 1998). Sub standard working facilities, bare minimum wages and risks to health of labourers mark NIKE factories in Asia. The firm was also accused of practicing child labour in Pakistan.

So the question now is, why did it happen, and more importantly, has anything been done since to correct it.

So why did it happen?

Well that is quite clear. The reason why most firms outsource their activities to lesser developed countries is to exploit cheaper labour and production costs. Nike has a brand reputation worldwide, and in-fact is a market leader in the sales of athletic shoes. The constant focus is to formulate ways and strategies to reduce production costs, and one way of that is fewer wages to the workers. The high unemployment levels in the third world countries, as well as the desperation for people to be employed, in any kind of work, allows multinationals like Nike , the perfect platform to indulge in malpractices without getting into too much trouble. A look at some of the ethical issues concerned with Nike's human (or inhuman!) right violations would give a better understanding of the concern.

Ethical Dilemma:

Any firm which expands its operations globally needs to follow the basic code of international ethics:

o Not to intentionally direct harm in the host country. By providing below standard and unsafe working conditions, and low wages, Nike was clearly intentionally doing harm.

o Benefit the host country. Although Nike was indeed expanding the number of jobs available in China, a desirable aspect, but the extremely low wages meant it was all beneficial for the corporation and not the people in China.

o Respect the human rights of employees. Reports of unsafe and hazardous working conditions proved that Nike did not care much about the human rights in China.

o Respect the values, culture and laws of the host country- as long as they are not morally wrong or against human rights. (Grace & Cohen 2005)

It would be a fair assumption to make, if a certain behaviour is unacceptable in the home country, it would most likely be morally wrong in a foreign environment as well. Managing stakeholder interests is also extremely important for any firm. However problems arise when businesses fail to prioritize the stakeholder interests. Nike prioritizes its stakeholders in terms of their importance to the firm, and quite clearly the workers in Asia, do not seem to be anywhere near top of this priority list. As a consequence, all the efforts of the firm are directed towards the consumers, who typically are in developed countries, with more money, and who can not care less about what might be happening in a Nike factory miles away from home.

So has Nike done anything about it?

Since the controversy first broke out in 1998, Nike has claimed to taken several steps to correct the mistakes. Or so is what the organisation claims. This section of the article focuses on Nike's efforts, the truth, the lies and the myths about it.
After the controversy broke out in the international media, Nike's founder and CEO Mr. Philip Knight made six commitments:

o All Nike shoe factories will meet the U.S. Occupational Safety and Health Administration's (OSHA) standards in indoor air quality.

o The minimum age for Nike factory workers will be raised to 18 for footwear factories and 16 for apparel factories

o Nike will include non-government organizations in its factory Monitoring, with summaries of that Monitoring released to the public.

o Nike will expand its worker education program, making free high school equivalency courses available to all workers in Nike footwear factories.

o Nike will expand its micro-enterprise loan program to benefit four thousand families in Vietnam, Indonesia, Pakistan, and Thailand.

o Funding university research and open forums on responsible business practices, including programs at four universities in the 1998-99 academic year. (Connor 2001)

However there was still no mention of the human rights of workers, higher wages, more reasonable working hours, safer and healthier work places and respect for Workers' Right to Freedom of Association. Later consumer activist Marc Kasky filed a lawsuit in California regarding newspaper advertisements and letters Nike distributed in response to criticisms of labour conditions in its factories. Kasky claimed that the company made representations that constituted false advertising. Nike responded the false advertising laws did not cover the company's expression of its views on a public issue, and that these were entitled to First Amendment protection. The local court agreed with Nike's lawyers, but the California Supreme Court overturned this ruling, claiming that the corporation's communications were commercial speech and therefore subject to false advertising laws. (Kasky V. Nike 2002)

The parties subsequently settled out of court before any finding on the accuracy of Nike's statements, for .5 million. Discovery in the Kasky Case had the potential to open the Nike files to public scrutiny, to document the mistreatment of workers throughout the world, and the flow of money from Nike to public interest groups. However Kasky and his lawyers settled this potential historic case for a .5 million donation to a group controlled by the shoe and apparel industry. There hasn't been a word about it since.

(Weissman & Mokhiber 2002)

In 2004 Nike announced that it would be developing a balanced scorecard to integrate corporate responsibility into its business. The sports goods manufacturer said it would introduce corporate responsibility as an integral part of its contract manufacturing business. Sourcing decisions were to be based not just on price, quality and delivery but also a contractor's pledge towards labour management and environmental, health and safety programmes.

In 2005, seven years from the time when the controversy was first made public, an independent research conducted showed that although 60% of factories Monitored achieved an A or B rating in terms of compliance with agreed standards, a quarter of factories were found to present more serious problems. These ranged from a lack of basic terms of employment and excessive hours of work to unauthorised sub-contracting, confirmed physical or sexual abuse and the existence of conditions which could lead to death or serious injury. The Guardian also reported some of the conditions that existed in the Chinese factories in 2005

o Between 25% and 50% of the factories in the region restrict access to toilets and drinking water during the workday.

o In more than half of Nike's factories, the report said, employees worked more than 60 hours a week. In up to 25%, workers refusing to do overtime were punished.

o Wages were also below the legal minimum at up to 25% of factories
(What are factory conditions in China 2005)

Once again Nike said it would set up a taskforce to improve compliance with its code of conduct on working hours. It will also work with factories to help them address the most pressing problems as well as seeking to establish a set of common standards across the industry. (Nike opens up in Standards Drive 2005)

The question of course is, would anything still be done. There is a good chance it may never be. Nike sees business ethics as "no good at all", and believes acting ethically would not be in the best of interests of the business. Not till the time, the sales of the business go down alarmingly, would there be any hope for any drastic improvements in these conditions. Nike has always had its share of controversies, and the firm seems to be thriving on it. The firm manages to use the controversies as a publicity tool. Thus far, Nike has treated allegations as an issue of public relations rather than human rights. Every allegation is followed by the release of public statements across various magazines and newspapers stating the efforts made by the firm to make the difference, but seven years down the road, the differences are yet to be seen. Meanwhile the efforts of Nike to manipulate and win even more customers go on. The corporate website of the firm talks heavily about their shifting approach to labour compliance.

(Evolution: Shifting Approach to labor compliance 2006)

Unlike Nike, Unilever has not quite been indulging itself in illegal activities, but does that make it any less harmful, or does that make Unilever any bit more ethical than Nike?

According to this writer, the answer to both the questions is NO. In fact what makes Unilever's practices even scarier than those of Nike is the fact that they cause as much harm, but still there seems to be little concern over it. The firm has been in operation since 1978, and even 28 years after there seems to be little or no concern. There is little media coverage over the menace, possibly because of the advertising revenues being paid, or just the ignorant nature of the present day media, which seems to be more interested in scandals rather than some social concerns in a third world country.

The double standards practised by both Nike Inc, and Unilever are quite apparent as well. The majority of Nike clothing is produced in countries it hardly has any sales, but of course the factory conditions of a worker based in an American factory is strikingly different from that of a worker in a Chinese factory. Likewise Unilever manipulates the market by introducing fairness creams in cultures where beauty equates fairness. To boost the sales, the company goes a step further by trying to position the product by changing consumer perception of fairness as being successful, both socially and emotionally.

Social impacts? Did you ask?

Of course that's hardly on the agenda. The interesting thing is, although Unilever operates in over 40 different counties, including Australia, the 'Fair & Lovely' product is only available in a handful of markets. The company does not have any 'Dark & lovely' brands in their western markets, possibly because they perceive this market to be more educated and therefore tougher to manipulate.

The firms of course have their reasons, and one of them is us, the consumers, who purchase these products. It is the age old formula of demand and supply. We demand the product, and the firm of course goes to any lengths to fulfil the gap. In Unilever's case, there is an obvious need in the mind of the consumers in India to have fair skin. Similarly for Nike, the worldwide demand for their apparels compels the firm to go to unbelievable extent to produce lower cost products. The story unfortunately does not end here. We the consumers, then put the firm under even more pressure to maintain their profitability, only this time we take the role of investors. Investor's of course are only concerned with the share return, and cannot care less about how the firm maintains its profitability.

Jennifer Abbott and Mark Achbar, in their documentary 'The Corporation', proved that corporations in the present time fit the definition of a 'psychopath'. The concern is that this psychopath is being raised and bred by us, the consumers, and the investors. These are average times we are living in, with every day more issues, more scandals and more controversies breaking out. However reading the stories is nearly not enough. Something somehow somewhere needs to change and change sooner rather later, before it gets too late.

End of story?

Unfortunately, I don't think so.

Multinationals: Why Don't They "Just Do It?"

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